29/03/2011

Thriller Evaluation: Question 4 - Who would be the audience for your media product?

Blind Faith aims to appeal mostly to the demographic of 16 to 25 year olds of both the male and female gender. Caesar and Helen are intended to be within the age of this demographic, so the demographic will be able to identify with them. Helen is an attractive young woman with the will to defy her father and escape the boredom of suburban life; she is a possible role model to the female audience and may draw in a male audience with sex appeal. Caesar is an excellent role model for young males; he is of good physical fitness, hard working, well dressed and moral, despite being from a humble background and having the odds stacked against him by Jason. The female audience, again, may be attracted by sex appeal, as well as Caesar’s moral attitude. Caesar’s multiculturalism also encourages young adults of any ethnicity to watch the film, thus spreading the message of racial equality. Teenagers may be keen to defy their elders and the presence of Jason in Blind Faith connects with the recurring stories of conflict in the sensationalist news.
Luc Bresson's 'Léon'
The theme of Blind Faith is in part the occurrence of hate crimes in contemporary Britain. My chosen demographic are used as scapegoats in the sensationalised reporting of antisocial behaviour and hate crimes in tabloid newspapers. The role reversal of Caesar, who defies the stereotype and becomes the hero, and Jason, who is positioned as the violent yob, gives the 16-25 demographic a chance to fight back against the over hyped assumptions of violent and antisocial teenage gangs. The location in the less than glamorous suburbs is a portrayal of what life is really like for some citizens of contemporary Britain, in contrast to the over hyped upper class period dramas such as Atonement or The King's Speech. The soundtrack’s eerie sound effects and feedback transcends genres; the musical preference in Blind Faith barely matters, as long as the music heightens the tension. The popularity of action thrillers such as Léon and Essex Boys is huge within the male 16-25 audience, so I exploited this expectation of conflict in Blind Faith.


Forbrydelsen - The Killing
I would expect my male audience to consume films such as Léon and Essex Boys. An amount of the male and much of the female audience may watch The Girl with the Dragon Tattoo and its sequels because of Lisbeth Salander’s sex appeal and impeccable ability to defend herself. The themes of Blind Faith are positioned slightly away from the mainstream, and in terms of TV thrillers, shows such as The Killing may be more apt for what my audience expects from a thriller broadcast on television.

1 comment:

  1. An interesting and perceptive response to the appeal of your film in question 4. Great stuff Jack.

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